the conent og
I'm Oliver Goggi. a creatively minded content specialist.
I work with words and data to engage audiences, and make clients happy.
Content strategy
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copywriting
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branded content
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content design
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localisation
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Content strategy • copywriting • branded content • content design • localisation •
I cut my teeth as a journalist long before I moved on to working with brands on content strategies that communicate their goals and delight target audiences. Content formats have changed over the years as have the data sources and metric focus. But the need to offer audiences something of value that will keep them reading, watching, playing and participating will always been the same.
Content strategy
Sometimes one word will do. More often it’ll take a little more. Over the years I’ve worked across the whole spectrum of copy and content – writing long-form articles, two-word CTAs, assorted ad copy, teasers, UX and UI text, microcopy, video scripts – all mindful of tone of voice. I’ve commissioned and edited contributor copy from numerous writers. And I’m committed to user-centred, accessible content – finding the right words to engage and support the user, and help them on their journey.
Copywriting & UX Writing
Product development is complex. But getting the user to engage with your final product shouldn’t be. I’ve worked on small microsite builds, huge migration projects, and fun mini-games. I’ve collaborated with researchers, UX designers, product owners and stakeholders on everything from overarching content strategies to microcopy. All data and user-feedback driven.
content design
I’ve worked extensively on brand-funded content, managing the production of branded content on Yahoo, HuffPost, TechCrunch and Microsoft – collaborating on content partnerships to craft stories that effectively convey a brand message to a target audience, and occasionally win awards. I roll up my sleeves and delve deep into all corners of production, ensuring that every idea delivers across all platforms.
branded content
Over the years I’ve worked with a number of large organisations managing their content. This has included localisation across 20+ markets, content audits, and migrations to new templates, platforms or CMS. I’ve loads of experience in content operations on larger projects – working with stakeholders to provide a streamlined digital experience for users that meets the client’s goals.