it’s all about me…

I’m a content OG - an original, an expert. I’ve been doing it quite a while and I still love it! Which is lucky for me and maybe you too… That’s if you’re looking for a content pro with wide-ranging experience.

I’m a creatively-minded, strategic content specialist, well versed in using data to inform my content planning and optimisation. I’ve worked across numerous platforms and understand the fundamentals of what will work where and how to get there.

I’ll work out how to communicate a brand’s message and hit targets, whilst capturing the audience’s imagination.

  • Skilled at data-driven content planning, strategy, optimisation, and goal delivery

  • Seasoned copywriter adept at crafting ads, CTAs, tone of voice, UI text, microcopy, video scripts, and articles

  • Branded content & content marketing with wide-ranging platform and sector experience

  • Skilled at content design – data research, planning, mapping, prototyping, testing and re-working to ensure language and journey is clear.

  • Specialist in content localisation, having worked across 20+ markets

  • Access to a global network of writers and subject matter experts

  • Experienced in vendor / writer / third-party content partner management

  • Client-facing presentation skills

  • Awarding winning work:

    AOP Best Native campaign: Michelin Car Connections - Winner
    Campaign Media Awards: Doritos Play Bold - Winner
    Campaign Tech Awards: Vodafone Find Unlimited - Winner
    Effie Awards: Ford Psychology of Performance - Finalist